Sweden’s new-found reputation as a “foodie” country is partly created by the Swedish chefs international succes abroud, winning international prizes and excellent press, but also because of the nominated Michelin-starred restaurants and food artisans. The triumphs are also based on factors like pure nature combined with the midnight sun that creates local raw materials filled with unique Swedish flavours. Forests, wetlands, lakes and two coastlines not only provide wild game, fresh fish and seafood, but also mushrooms, lingonberries, blueberries and cloudberries.

We think trends are inspiring you to innovate, to come up with new products, services and experiences for your customers. If you are working with food, food products or interested in launching the best of Sweden to your customers please contact us. FOOD PEOPLE offers a microcosm off the Swedish Culinary Scene through Trend tours, Food walks, Lectures and Consulting – as far as possible filled with personal meetings and knowledge about the latest food trends in Sweden. We also work with commercial- and editorial Food photography and Food styling assignments creating everything from cooking books to features for magazines.

Recent assignment in Stockholm:

Emerging trends in Swedish food products and Swedish flavors:
Faith Popcorn’s BrainReserve from New York often take some of their clients on cultural immersions to let them experience culture. Bianca from FOOD PEOPLE met them in Stockholm on 29th September and participated in an expert panel about emerging trends in food products and Swedish flavours (2010 and 3-5 years ahead), and whats unique for Sweden and the Swedes regarding philosophy and approach.

Trend tour Swedish flavours / Stockholm, 2 days
Fifteen soulmates from Nederlands Bakkerij Centrum came to Stockholm to join FOOD PEOPLE on a trend tour. We had two great days together visiting Stockholms best restaurants, bakeries, stores and foodhalls. Lectures about trends, Swedish food and personal meetings with top-chefs included.

Recent assignment in Tokyo:

Seminar: Discover the real taste of Sweden
Lecturer: Bianca Brandon-Cox, FOOD PEOPLE
Client: Fabulous Flavours of Sweden

”In this seminar we showcase the artisan food producers and follow their products from raw material to ready products. Craft, taste and personal care are the cornerstones of Swedish artisan food production. The result is a range of products in limited volumes, prepared using top-quality ingredients with a close link to traditional production methods and the changing seasons. On stage is also chef Staffan Naess, from the famous Stockholm restaurant Mathias Dahlgren (three stars in Guide Michelin), creating and offering fabulous tasting. We promise you a pleasant journey through Swedish nature, culture and gastronomy”.